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Google explains how Chrome’s new ad filtering feature works — and why it’s not your new ad blocker

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Despite the fact that Google has a vested interest in online advertising, the company is about to enable its own built-in ad blocker (of sorts) in Chrome. Starting tomorrow, 15 February, the Chrome browser across all platforms will feature ad filtering to cut out those advertisements that fail to comply with the Better Ads Standards. This is something that Google has talked about before, but ahead of the ribbon-cutting, the company has revealed how the feature works and what it means for Chrome users. The first thing to note is that it does not mean you should ditch your current… …Continue reading on BetaNews

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