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Privacy-focused DuckDuckGo finds Google personalizes search results even for logged out and incognito users

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You might well expect that if you perform a Google search while signed into your Google account that the results will be tailored according to what that company has learned about you over the years. But what about when you’re not signed into your account? A study carried out by the privacy-centric search engine DuckDuckGo yielded some slightly surprising results. In tests earlier in the year, it was found that even when people searched without logging into a Google account — or when they used private browsing mode — “most participants saw results unique to them”, suggesting there was …Continue reading on BetaNews

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